The primary challenges included:
No Website, No Digital Footprint: Being a new business, House of Fades had zero online visibility — no site, no search presence, and no digital proof of its services or story.
Urgency to Attract Local Clients: The business needed to quickly build awareness and get local customers through the door from Day One.
Mobile-First Audience: Most barbershop clients search and book services from their smartphones, so a mobile-optimized experience was critical.
Brand Identity Launch: The site had to represent the bold and edgy personality of the House of Fades brand while delivering trust and professionalism.
Lead Capture for Early Bookings: Without an online booking platform in place, they needed a clean and efficient way to gather inquiries and appointment requests.
🚀 Digital Launchpad for a New Business
Created a custom-designed website from scratch, starting with zero assets — built to match the barbershop’s modern and sharp aesthetic.
Crafted clear messaging and service sections to educate and attract first-time visitors.
📱 Mobile-First Design Strategy
Developed with a mobile-first approach, ensuring smooth navigation, fast load times, and stylish visuals on smartphones — the primary device for their audience.
📩 Leads & Inquiries from Day One
Integrated a custom contact form that allows users to reach out for appointments, pricing questions, or walk-in timings.
Clear call-to-actions throughout the site to guide users toward booking.
